Thursday, July 26, 2007

Noni Juice: Company Chief's Global update

Noni JuiceI just got the July edition of the GLOBAL UPDATE by Kelly Olsen, the President of the Tahitian Noni International. It is always useful to get a peep at the thoughts of the leaders of the Noni juice company.

This also helps noni juice drinkers and lovers, and to know the trends in the health beverage industry. The TNI is the largest noni juice and noni products manufacturing company in the world. to ignore them would be at your peril.

So, here you go, consume Kelly's statement and keep consuming Tahitian Noni Juice. May you live long with a bustling energy:

"Ia’Orana TNI Leaders,

"My father is a retired steelworker. He started working for U.S. Steel as a general laborer when he was 18 years old, shortly after graduating from high school and marrying my mother. He was a very interesting case, my dad. He was a big man, and he made his living with his hands—laying fire brick in the open hearth ovens, working as a welder’s assistant, acting as “hooker” for a large crane crew, and finally repairing the large equipment used to pour and roll out steel. He was a very sensitive guy that had a dream to become a writer. I remember as a kid my dad would enter all the Reader’s Digest writing contests and find every opportunity to express his creative side. He taught Sunday school and loved to film home movies of his kids.

"My mom and dad never stepped foot on an airplane until a few years ago when I invited them to attend our International Convention in Nashville, Tennessee, in 1998. It was their 50th wedding anniversary and they celebrated it with Tahitian Noni International (Morinda at the time). They had the time of their lives with their new TNI family. They have attended several other events over the years including our recent grand opening at Pearl Camp last month.

"I have since pondered the difference between my life and my dad’s. My work has taken me to the far reaches of the world, meeting hundreds of thousands of people in so many countries. Sometimes it seems surreal, but I know my roots began as the son of a fine and wonderful steelworker. He taught me and my brothers to work harder than anyone else. He taught us to be tough and independent. But he also taught us to be sensitive and to constantly look for ways to improve ourselves. If you ask my brothers and sister today, I’m confident that they will all tell you that they (like me) want Dad and Mom to be proud of them. I know many of you have children and you spend countless hours thinking about them. As I ponder our business, Tahitian Noni International, I can’t think of a better goal for us than to create for ourselves a business that our parents will be proud of, that our children will be proud of, that we will be proud of.

I am writing this message to you from my hotel room in Hong Kong. This morning I took my normal walk through the streets and hills of Hong Kong enjoying the cool of the early morning. At the end of my walk, I found myself in a large park in central Hong Kong. In the center of the park is a large pond with coy fish, turtles, and swans playing together. Around the pond are the regulars—older folks doing their morning exercises, moms walking their babies in strollers. . . I
noticed two older ladies on one bench busy fanning themselves to stay cool and chatting with a great deal of energy . . . the entire scene was peaceful and invigorating.

Of course, my natural reaction is to imagine every one of these folks as our future customers. I imagine what is important to them and what we can do to bring them into our TNI family of customers and distributors. I find myself so energized to realize that our core business plan will attract all o f these people to our business and product offerings as time goes by. Our story, brand, research, and product development processes are a foundation of strength for our future. Each product offers the benefits of noni in a way that cannot be duplicated. As I ponder the direction of our product strategy and our promotion plans for the future, I have no doubt that
each of the people in that Hong Kong park will be familiar with TAHITIAN NONI® products, someday. The same is true with every market in the world.

June Results Continue Our Record-Setting Pace

Sometimes when the news is always good, we begin to lose a sense of perspective. We fail to realize how amazing and wonderful it is to be with a company that continues to grow at such an incredible pace. We just had our largest June in company history, out-distancing June of 2004 by over $2 million USD. Our second quarter for 2005 is in the record books, and as a company we had a record second quarter and ended the quarter well ahead of forecast. We are finding
success in every geographic area of our company. We have more distributors earning $1000, $2,500, $5,000, $10,000, $20,000 and more each month than at any other time in our history. We have more distributors advancing to new pin levels than at any other time in our history. Our Case AutoShip retention figures are more than double what they have historically been, and the number of distributors approaching and reaching $1 million in cumulative income is growing at unprecedent ed levels.

In the book Good to Great, Jim Collins explains what his research showed is necessary for a good company to become a great company. He states: “Good is the enemy of Great”. I personally have come to understand that this statement is absolutely correct. Few individuals, companies, or organizations have the will to do what it takes to become great, settling instead for being good or good enough.

One of the defining characteristics of companies that have dared to pursue greatness is the ability to define a business concept that separates them from every other competitor company. In defining this concept, the author suggests that the process requires identifying 3 descriptors of the company:

  • What is the thing that you can be the best at in the world? This is not a wish or a goal, but a deep understanding that there is something that you can be better at than anyone else ... period.
  • What is the economic or financial driver for your company or business?
  • What are you deeply passionate about?
Once these three descriptors are identified, they will shed light on a simple, focused business concept that can lead to greatness.

Anyone who knows TNI can answer the first one readily. We have a deep understanding that we are and will continue to be the best at noni (research, products, processing, promotion, education). This is significant because noni has grown into a major force in natural, healthy products on every continent.

The answer to the second question is Case AutoShip. The Case AutoShip program is the backbone of our financial business. Over 80% of our revenue is generated by individuals who participate in the Case AutoShip program.

The answer to the third one may take you by surprise. Of course we are passionate about a number of things: our products, our distributors, our image and reputation, and so forth. In this context, however, the deep passion we began our company with was based on the idea of taking network marketing to a new level—creating a new kind of company, breaking the old molds and paradigms. This passion was largely responsible for the creation of our compensation plan.

In the coming months, I want to do a refresher course on the core of our business: Our compensation plan, reward system, and support system for distributors. Look for these refresher courses to come in each of the next 3 updates from me. My goal is for you to understand very clearly that we have the foundation in place to become a truly great company.

In the meantime, I hope you are well and successful. I represent my partners, Kerry Asay, Kim Asay, John Wadsworth, and Stephen Story, in telling you of our love and admiration for each of you. Take good care of yourselves and your families.

Best Wishes,"

Kelly Olsen
PresidentTahitian Noni International