Thursday, September 21, 2006

Celebrating Virtue and Boundless Noni Energy: Amira Havas

Today is My friend and mentor's brithday. Amira Havas is one woman who has poured her whole life into helping people all over the world to find health and wealth in the virtue carried by the Tahitian Noni Juice.

A Noni Jewess without a guile. My family has been a great benefactor of this Jewish Amazon in an unimaginable way, particularly in our Tahitian Noni business here in Nigeria.

Full of compassion and action, she is a positively restless being that makes the internet practically a sociable and enjoyable home. My husband used to say that there are two categories of people on the net. The first, are people who live by the web, while the second category, are the ones who live on the web. Amira lives practically on the web, impacting the world for Noni. If you miss her online, it is because, she has gone to sleep or gone to pick her sons from school.

I am deeply proud to be associated with you. Thank you for being a multiplied addition to my family and business life on the net. I love you with pride. On behalf of my husband and family, I congratulate you on this another successful cycle of life you just completed. Many happy returns of the day.

la'Orana Amira Havas!

Monday, September 18, 2006

10 Year History of Tahitian Noni International from July 1996 to July 2006

- By Floyd Holdman

Tahitian Noni International is going high places. Now that Heads of States, Governors and Prime Ministers are becoming ambassadors of the good news that The Noni Juice is doing round the world, it is time for us to tell the story of how it all began, that is why I went into the archives to bring you what our mentor, Floyd Holdman, compiled for the history of Tahitian Noni.

Morinda 1996. Chapter 1 begins.
• Build a company with values
• What defined us:
– Product
– Desire to be different in significant ways
– Home to beat up networkers
– Always err on the side of our distributors
• Original company structure intended to have 5 legs direct to the company. They ended
up sponsoring only 4. Today we have 3.
• Morinda/TNI or the founders have not sponsored any additional leg since June 1996 to
fill up the two missing legs.
Marketing Plan Evolution

• No dynamic compression
• Infinity Bonus was traditional, no DPE
• 8 level payout did not include double spot for Jade
• FSB (Fast Start Bonus) was 3 generation
• TPB (Top Performer Bonus) was a one time event for new Jades only
• BPB (Black Pearl Bonus) was for qualifiers only, no team bonus
• No compression for qualification
• No maintenance qualification for Jade, Pearl, or DP
• No personal rebate
• No preferred customer position
• Founder’s Club Promotions began

• Dynamic Compression was installed permanently
• Black pearl Bonus changed to team bonus, Black Pearl roll up began
• Infinity Bonus changed to pool bonus format (counting 20 levels)
• Diamond Pearl Elite added
• Personal Rebate added
• Fast Start Bonus changed to 5 generation
• 8 level Unilevel changed to allow two Jade positions
• Compression for qualification
• Maintenance qualification added
• Top Performer Bonus changed to pool bonus
• Preferred customer added
• Lead share began
• Outrigger and Black Pearl incentives began

• Multiple positions discontinued
• Placement tightened
• Concierge Club program and incentives
• Millennium Bonus
• Case Autoship changed to conditional and unconditional

• Placement volume qualification provision
• Black Pearl Bonus changed to allow maintenance qualification
• Black Pearl, Infinity Bonus, Top Performer Bonus pool allocation changed to CAS (Case
Auto Ship) levels 6, 8 and 20
• Success Path began
• TN Rewards Member Program
Founders have never personally participated in the plan.
The only company spot is the top sponsor spot.
Track Record:
• Profitable since year 1
• Top 10 in total sales of all MLM companies; youngest of the top 10
• Largest MLM company launched in the past 10 years
• Total sales of approximately $3.5 Billion USD
• Commissions of over $1.6 billion

Commissions paid since beginning: $1,634,820,229.00
Non commission bonuses: $27,366,194.00
Incentives/recognition/rewards/support: $62,650,000.00
Other promotions and awards: $10,772,000.00
Grand total: $1,735,608,423.00
Total of commissions, bonuses, incentives: 56% of CV (Commissionable Volume)
Original model was based on US business environment:
• Expenses
• Regulatory
• Legal
• Infrastructure
• Banking, payment, etc.
Expansion in Chapter 1 took us global
Reality of doing business globally
• Our business model restricts us
• Costs: Infrastructure, operating expenses, taxes, legal, transportation, social costs,
product registration, currency exchange
• Every other company researched has included a provision to balance this effect.
• Breakage, different qualifications, payment caps, etc.
• TNI has always treated business anywhere like it was in the US.
Examples of expenses:
• Novel Food in Europe. $4 million
• Russia Social Costs
• Japan banking transactions
• Europe Commissionaire
• Rent
• Salaries, utilities, etc.

Reality Check: It is not possible for TNI to continue to do business in many markets under their Chapter 1 business model. TNI cannot continue to lose money in any market. They must
maintain a minimum margin output from every market they do business in.

85% of TNI sales come from 5 major markets:
• Japan
• Taiwan
• Germany/Austria/Switzerland
• Norway/Sweden/Denmark/Finland
97% of all profits come from those same markets
92% of all sales come from the top 12 markets. Add:
• Brazil
• Canada
• Mexico
• Australia/NZ
• Hong Kong
• UK
• China
These markets contribute an additional 1.75% in profit
8% of total sales come from remaining 65 (approximate) markets.
These markets contribute the remaining 1.25% of profit

USA is our fastest growing market worldwide.
The near-term volume potential in our top 5 markets exceeds the rest of the world combined.
Beginning in 2006, TNI’s strategic objective is to focus the vast majority of their resources on
their top 12 markets with special urgent focus on the top 5.
TNI’s reorganization and preparation for Chapter 2:
• Adjust business model in all markets to reflect our focused strategy
• Support will be applied on a Tiered basis for Product, Success Path, Access Marketing,
Brand Building and other marketing programs.
• Tier 2 markets will be managed by a Regional General Manager over that geographic
• Tier 3 Markets will be managed by a special corporate group reporting to Joel Neilson.
There are no changes to our Compensation Plan design.
Can a Tier 3 country become a Tier 2 country and Tier 2 become a Tier 1?
Yes it can:
• Upward Sales Trends
• Profitability Standards
• CAS Positive Retention
• Strong and Committed Leadership

Newest Bonus Pool:
• Stock option pool from a pool amount of 5% of company
• Qualifications
– Black Pearls
– Club Marquises
– Global Executives
• Pool can be refreshed
• Vested
• Upside potential is substantial

Vested Stock Option Pool
Total company shares 33,000,000
5% for the pool 1,650,000
Offer is Limited - Current Pool Ends at the IPO Date
Timing is critical. The greatest value can be achieved right now.
Option value is calculated by deducting the current value from the market value at the exercise
date in the future. As the company grows and gains market value, the value of the options

Why is it strategically important for TNI to go public?
1. Capital for expansion and to execute Chapter 2
2. Reward current IPC Leaders and Key Employees
3. Attract new IPC Leaders and Key Employees
4. Prestige and Reputation
5. Public image is enhanced
6. Access to media and publicity
7. Discipline leading to greater return and longevity
Published Compensation Plan
Tahitian Noni International’s revolutionary 4 phase compensation plan is set to payout a full
53% of all commissionable volume from eligible markets in five ways:
• Personal Rebate: 20 % on all commissionable personal volume above 120 QPV per
• Fast Start Bonus: 45% on all volume from new IPC’s from 5 fully compressed
generations. Paid weekly.
• Unilevel Commissions: 45% paid on 8 fully compressed levels. Dynamic compression
ensures that every distributor receives the maximum payout possible for their title.
• Global Bonus Pools: 8% of total commissionable volume from all fully supported
markets is contributed each month to 3 separate bonus pools:
Top Performer Bonus 2%
Infinity Bonus 3%*
Black Pearl Bonus 3%
*Infinity Bonus is paid on Infinity Bonus Volume.
• Vested Stock Option Pool: 5% of total company stock will be made available in the
form of stock options to qualified TNI Leaders. This allows one more significant way for
TNI Leaders to benefit from the success of the entire company.

4th Bonus Pool
Previously Announced 4th Bonus Pool attached to Access Marketing will remain in place and
activated as soon as there are profits to share
Now is the Time
As you can see, there has never been a better time to be involved with Tahitian Noni
International than now. We have begun Chapter 2 and the Second Wave is coming! Are you
going to be standing at the station and wondering what just went by or are you going to be on the
train to Financial Freedom and Independence? Now is the time to make it happen.
We have the right product, we have the right leadership, we have the right company and we have
the best compensation plan.
I want to share a thought with you. Have you heard of Korczak? He is the sculpturist that was
carving the Chief Crazy Horse mountain memorial that is close to Mt. Rushmore. It is a
monumental undertaking. During nearly 36 years he refused to take any salary at Crazy Horse
Memorial, on which he worked until his death October 20, 1982 at age 74. It is bigger than Mt.
Rushmore and is still being worked on after his death many years ago. He made it his life's work
and now it is his children’s. He sent a letter to his children to encourage them to continue his
work after he was gone. The closing statement of his letter to his family reads:
"You will find in the darkest hours a feeling of great strength, of great satisfaction, of great
joy and happiness, in carrying out even the mundane tasks that go towards living for
something far greater than yourselves."
Let me ask you, how many lives are you going to effect this week by sharing Tahitian Noni

Sunday, September 17, 2006

Noni Kiss For Holly Kid

Holly Semanoff is our mentor's (Floyd Holdman's) daughter. She is a successful body builder with her husband- Mike Semanoff in the same profession.

I got the news that she is now a proud mother of a new baby boy- Jake. Congratulations on this September arrival.

Wait a second, Jake has something deep and common with my sweet husband. He shares the same date with my hubby's spiritual birthday, 3rd September! Wow!

I welcome Jake Semanoff with a Noni kiss to our Noni world of excellence.

Mike was recently featured on the front page of Iron Man Magazine with the banner:

Drug-free bodybuilder Mike Semanoff tells how he made incredible muscle gains in record time—his training program and diet included.

Holly Semanoff's Track Achievements:
• The Fitexpo 2005 Fittest Couple: 1st place, Overall Winners
• Northwest Natural Bodybuilding and Figure Championships 2005: 1st place, Overall Winner
• Northwest Natural Bodybuilding and Figure Championships 2005: 2nd place Mixed Pairs
• NGA Natural Mountain States Regional Bodybuilding and Figure Championships: 2nd place
• NGA 7th Annual World Bodybuilding and Figure Championships 2005: 3rd place
• NPC 2005 Spring Classic Championships 2005: 3rd place
• NPC 2005 Utah Gold Cup 2005: 1st Place, Overall Winner

Enter: Noni Shaving Gel & After Shave Tonic!

This is from a press release via Business Wire that we gleaned, for your reading and choosing pleasure, enjoy:

Experience the Ultimate Shave with New Line of Shaving Products from Tahitian Noni International

PROVO, Utah--(BUSINESS WIRE)--Aug. 31, 2006--Both men and women continue the search for products that deliver a better shave and help prevent cuts as well as dry, tight skin. Now, Tahitian Noni International introduces the Tahitian Noni(R) Skin Supplement Shaving Gel and Aftershave Tonic with tropical, natural ingredients such as noni, red algae, and grapefruit, to prevent skin discomfort and deliver a close, clean shave for smooth, moisturized skin.

Tahitian Noni(R) Skin Supplement Shaving Gel ($15)

This unique gel lathers into a thick, rich cream for a close, smooth shave while cleansing impurities from skin. Additionally, the combination of TAHITIAN NONI(R) Juice and grapefruit extract work together to give skin healthful antioxidants, as well as moisturize, calm and soothe while reducing excess oil in skin.

Key Ingredients:

-- TAHITIAN NONI(R) Juice: Contains antioxidants to cleanse the skin of impurities

-- Noni Leaf Extract: Calms and soothes the skin

-- Red Algae Extract: Contains soothing antioxidant and moisturizing properties

-- Grapefruit Extract: Reduces excess oil in skin

Tahitian Noni(R) Skin Supplement Aftershave Tonic ($13)

After shaving, soothe tight and distressed skin with this lightly scented tonic designed to maintain moisture and reduce the effects of skin's natural reaction to the harsh environment. In addition, this tonic cleanses impurities from skin and provides healthful antioxidants while calming skin after shaving.

Key Ingredients

-- TAHITIAN NONI(R) Juice: Contains antioxidants to cleanse the skin of impurities

-- Noni Leaf Extract: Calms and soothes the skin

-- Red Algae Extract: Offers nutrients that help protect skin from the harsh elements.

-- Kelp Extract: Helps maintain moisture in the skin

"We are excited to extend our Skin Supplement(TM) line with the new Tahitian Noni(R) Skin Supplement Shaving Gel and Aftershave Tonic," said Ann Billings, director, Personal Care, for Tahitian Noni International. "Men and women can experience the natural benefits of TAHITIAN NONI(R) Juice and red algae as they combine to soothe and moisturize skin while providing healthful antioxidants."

Tahitian Noni brand products are available online at, via catalog, by calling 877-474-6786 (877-4ShopTN), or through a local Tahitian Noni International Product Consultant.

About the Company

Tahitian Noni International is a global, research-driven products company that was the first to introduce the health benefits of the noni plant to the world outside Tahiti Nui. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight loss management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Tahiti, Japan, and China; with sales offices in 35 countries.

Saturday, September 16, 2006

Noni Retreat: Kelly's 100,000-Dollar Challenge

Wow, The Tahitian Noni world leadership challenges the world to "show us a better company!". Thanks to Shon for bringing us this news from Hawaii.


Yesterday, at the 2006 Vision Retreat in Hawaii, TNI President Kelly Olsen issued this challenge: “If you can find any other network marketing company that can exceed our 10-year achievements, we’ll pay you $100,000!”

We challenge anyone to find a network marketing company that, within its first 10 years, exceeds the accomplishments of Tahitian Noni International. TNI continues to offer the best opportunity, the best products, and the best lifestyle to its Independent Product Consultants, period. No other company comes close!

Kelly has created a 15-minute DVD to help you introduce your prospects to the $100,000 Challenge. This DVD will be sold in 25-packs for $25 and should be available for purchase late next week. The Challenge video and information can also be found in the Opportunity section of beginning Tuesday, September 19. "

Shon Whitney
Vice President, Marketing Communications
Tahitian Noni International


We are so confident in our track record as a company, we’ll pay anyone $100,000 if they can find a network marketing company that, within its first 10 years, exceeds the accomplishments of Tahitian Noni International in these five key areas:

Revenue, Payout & Incentives

Reached cumulative sales milestones faster than any other network marketing company: $500 million, $1 billion, $2 billion, $3.5 billion
Reached cumulative cash payout milestones faster than any other network marketing company: $250 million, $500 million, $1 billion, $1.5 billion
Hosted an historic number of incentive trips, promotions, & extra bonus programs

Corporate Strength

Built, owns, manages, and maintains more dedicated facilities than any other network marketing company
Established more product brand recognition than any other network marketing company in history
Maintains active membership in the Direct Selling Association and serves on the World Federation Direct Selling Association CEO Council


Is responsible for a completely new product category within the health products industry: Healthy Exotic Juices
Saw noni become the first of a new designation called “Power Fruit”
Developed and maintains the only noni harvesting certification system in the world
Sold more bottles of TAHITIAN NONI® Juice than any other company sold any other liquid dietary supplement or exotic super-fruit beverage product

Research & Process

Holds 40 U.S. patents and patents pending, with 66 international patent registrations pending
Controls the harvesting, transporting, processing, and manufacturing process from tree to bottle
Owns and maintains the largest noni-dedicated research facility in the world
Owns and operates the largest noni-dedicated processing facility in the world

Corporate Citizenship

Forged a very unique relationship with the government and people of French Polynesia
Created a new industry that has had sweeping economic benefits for an entire country
Set a new standard for partnerships between business, government, and people
Became the only network marketing company to be officially honored by an entire country and an international organization

Challenge expires December 31, 2006

Ambassadorial Noni: Governor Invades China With Tahitian Noni

Our Tahitian Noni will receive another diplomatic boost next month as Governor Jon Huntsman Jr. of the state of Utah, takes Tahitian Noni, along with his delegation during his planned state-sponsored trade mission to China next month. What an opportunity for busness expansion! as reported by The Salt Lake Tribune. Barely two months ago, it was the President of french Polynesia- Tahiti, Oscar Temaru, who flagged off the diplomatic drive, by presenting Tahitian Noni Juice to the Japanese Prime minister during his state visit to Tokyo.

The Huntsman-led delegation which would include the prime leaders of Tahitian Noni International, would meet with business and government leaders in Beijing and Shanghai, in a drive to extend the Utah's educational, economic development and tourism reach into China during the trip.

Friday, September 15, 2006

Pass Mark For Noni Equine Essentials By Experts

Scientific nod was given to the anti-inflammatory properties of Tahitian Noni Equnine Essential by scientists at the the Universities of Wisconsin School of Veterinary Medicine and that of Nevada.

In a recent publication this month- September, by the renowned "The Horse Magazine", a forum of veterinary medicine, where the 'egg-heads' put heads together at Louisville, Ky. they concured that oral applications of Equine Essentials could act as to protect young foals against bacterial infections.

This is good news that reinforces the practical results enjoyed in the field of practice by IPCs and users of our Equine essentials.